brin_bellway: forget-me-not flowers (Default)
Brin ([personal profile] brin_bellway) wrote2019-01-28 04:54 pm

I smell sampling bias

[cw: poverty]


An ad for TD Direct Investing: '65% of Canadians say they have little or no retirement savings', with a footnote reading 'BDO Survey July 3-6 2018. 2,000 Canadians aged 18+ from Ipsos' online panel. Accurate +- 2.1%, 19 times out of 20.'

65% of adult Canadians so poor they find taking Ipsos surveys to be a good use of their time have little† or no retirement savings, news at eleven.

(god, even *I* rarely bother with surveys these days now that everyone in my household is employed, and 3/4 of us are part-time minimum-wage; in my experience you have to be pretty fucking desperate to turn to Ipsos)

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†Whatever that means.